"We want a brand look and feel that captures goth + Hello Kitty." 

I normally do not take on branding - but how can you pass up a challenge like that?

Working with producer Lauren Kruz, CEO of Radical Womxn - developed the branding for Blood of Aurora - an online community for women sharing stories of motherhood, pregnancies, finding your voice, healing etc - to try to articulate exactly what they are would be an understatement. A once in a lifetime branding opportunity. 

The key part of this project was the intensive research that went into the look and feel of this multifaceted brand. 

As well as showing parts of the branding - I want to show the fun adventure and amount of storytelling and research that went in to try to nail down what the client wanted.